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Electrifying Success: Exclusive Retailer Roadshow Sparks Siemens Product Awareness in Singapore


In a collaborative effort between Siemens, Sonepar, and Albert Hoo Electrical, an electrifying Exclusive Retailer Roadshow took place at the Albert Hoo Electrical Ang Mo Kio Branch between 22nd and 26th April 2024. Designed to amplify awareness of Siemens Electrical Products in Singapore, the event proved to be a resounding success drawing significant online and offline engagement.The roadshow marked a milestone in Siemens and Sonepar's partnership with its first-ever collaboration with Albert Hoo Electrical, to showcase Siemens' innovative electrical solutions to a diverse audience in Singapore. One of the highlights of the roadshow was the live-streaming session hosted by local artist and host, Lee Teng. The livestream was broadcasted on 26th April, simultaneously on Lee Teng's and Albert Hoo Electrical's official Facebook page, reaching thousands of eager viewers.The impact of the roadshow extended beyond the physical event, with a robust digital presence capturing the attention of over 7,500 online audiences in Singapore through strategically placed advertisements. The livestream garnered immense traction, with over 6,000 unique viewers tuning in to witness the unveiling of Siemens' innovative range of Electrical Products. Through the livestream, three lucky participants who purchased Siemens products during this roadshow walked away with exciting prizes, including a Samsung Galaxy Tablet."The Exclusive Retailer Roadshow served as a platform to showcase Siemens' commitment to delivering top-tier electrical solutions to the Singapore market," remarked a spokesperson from Siemens. "Through strategic partnerships and engaging initiatives like this, we aim to foster greater awareness and appreciation for Siemens products among consumers and industry professionals alike."


PHOTO (Left to right): Ken Lim (Siemens), Thaddeus Lau (Sonepar), Serene Lange (Sonepar), Alvin Sing (Albert Hoo), Ah Chong (Albert Hoo), Jeffrey Lee (Albert Hoo), Lee Teng (Left Profile Artiste), Christine Kek (Albert Hoo), Samantha Wong (Sonepar), Yingxiu Ang (Sonepar), Pei Yi (Albert Hoo)

This collaborative effort underscores the synergy between Siemens and Sonepar, championing innovation and excellence in the electrical industry. As Singapore continues to embrace advancements in technology and sustainability, Siemens remains at the forefront, empowering communities with state-of-the-art solutions that redefine the future of electrical engineering.

For more information about Siemens Electrical Products and upcoming events, visit Sonepar’s official website or Albert Hoo Electrical's official Facebook page.

About Siemens

Siemens is a global powerhouse focusing on the areas of electrification, automation, and digitalization. With a history spanning over 170 years, Siemens is committed to driving progress and shaping a sustainable future for generations to come.

About Albert Hoo Electrical Pte Ltd

Albert Hoo Electrical Pte Ltd is a leading electrical retailer in Singapore, offering a comprehensive range of products and services to meet the diverse needs of consumers and businesses alike.